If you are thinking about starting a website and the whole process of registering a domain name is scary to you, then the best thing you can do is to get up to speed with how you actually get a domain name. What’s important is that you stop yourself from getting overwhelmed from all of the caveats and hosting companies out there so that you can avoid making any mistakes that could potentially ruin your business. To help you out, we’ve put together a few do’s and don’ts you should watch out for when registering your domain name.
Make sure the domain name is registered under your name
If you are someone that is the owner of a business and have decided that you want to give the responsibility of registering a domain name for your website to someone else, you absolutely need to make sure that you are registered as the domains owner. This is a very important step that a lot of owners forget about, but you need to remember that the domain name is essentially a piece of property, and if you do not own the property, then you have no legal rights to sell an existing business.
Make sure to renew your domain name registration
Even though a lot of domains expire because people just do not have the money to renew them, a lot of them expire because owners simply forget to do so. If you forget to renew your domain name registration, then you run the risk of having someone else buy it in the meantime and that can have crippling results on your business. You will definitely lose some clients over it and you may also potentially need to close your business down, since this has been the case for many business owners. Something that you can do to make sure this doesn’t happen is to register your domain name for 5, or even 10 years upfront and save yourself the trouble of having to do it every year.
Avoid hyphens, abbreviations or numbers
Most of the time people opt to register domain names that have hyphens, numbers or abbreviations simply because the domain names themselves cost way less than the ones that do not include those elements, but most of these people also come to realise that this is a mistake since there can be a lot of confusion amongst customers when trying to figure out where the hyphen goes, how the abbreviation is spelled exactly, or where the number goes and if it’s written numerically or spelled out. Instead, always aim to come up with a name that is catchy and easy to remember.
Check the domains past before registering it
The smartest thing you can do is to check the domain’s past before you even consider purchasing it. A lot of domain names may be exposed to getting into a lot of legal trouble if the name that you choose happens to be too similar to another one that has already been trademarked or copyrighted. If this happens, then you will most likely be taken to court and will have to spend thousands of dollars for legal fees and you might even be obligated to give the domain name you registered.
Now, all that is left for you to do is to follow these advises and come up with a domain name to register, and when doing so make sure that it captures your businesses character more than anything else.